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Givebutter Widgets automatically capture and store attribution data when visitors interact with your donation forms. This powerful feature helps you understand which marketing channels, campaigns, and content drive the most donations, allowing you to optimize your fundraising strategy.

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Automatic Tracking

The following parameters are automatically tracked when someone visits a page with a widget installed:

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UTM Parameters

UTM (Urchin Tracking Module) parameters are the standard way to track marketing campaign performance:

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Platform Click IDs

Platform-specific identifiers for advanced tracking and conversion measurement:

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Troubleshooting

Attribution data not appearing? Ensure the Widgets library is installed on the page where visitors land with UTM parameters. The library must load before the user navigates away.